Sweden, Dagens Medicin
Mikael Nestius,
Editor-in-Chief
Dagens Medicin in Sweden was established in 1994. It was the first independent newspaper for professionals and decision-makers in the health care sector in Sweden, and became an immediate success. Today Dagens Medicin is the most read paper on the market, with 80 000 readers, mainly doctors, nurses, pharmacists and other decision-makers. Since 1994 Dagens Medicin has launched a range of different media products for health care professionals – supplements, newsletters and daily news on the web with the site dagensmedicin.se.
Dagens Medicin is the leading newspaper for professionals in Sweden’s health care sector. Every week a supplement is included with news about employment and recruitment ads.
Dagens Medicin
Dagens Medicin in Sweden was the first paper in the MTI group. It was established in 1994 and is today the most read paper for professionals in Swedens’s health care sector with 80 000 readers, mainly doctors, nurses and other decision-makers. Today Dagens Medicin has a range of different media products – supplements, newsletters and web services.
- Paid circulation: 19 400
- Frequency: weekly
- Readers overall: 80 000
Contacts
Dagens Medicin Sverige AB
Torsgatan 21
S-113 90 Stockholm
Tel: +46 8 566 241 00
Fax: +46 8 4110 102
E-mail: E-mail
Internet: www.dagensmedicin.se
Products
Medical supplements
Focused supplements 15 times per year in specialised areas as Cancer, Women’s health, Medical bioengineering, Heart and Brain.
Newsletter
The newsletter Svar Direkt is based on questions and answers from doctor to doctor in selected areas: Diabetes, Hypertension and Airways. Svar Direkt is also a service on the site www.dagensmedicin.se
IT in health care
A supplement 4 times a year about IT in the health care sector. A cooperation with the newspaper Computer Sweden, owned by International Data Group, IDG. The cooperation also includes a web page, www.itivarden.se and seminars.
Homepage
dagensmedicin.se gives the visitors the latest health care news and provides also other services for healthcare professionals.
Sweden Healthcare Market
Economic and demographic statistics
| Area | 410 934 km2 |
|---|---|
| Population | 8 940 800 |
| Capital | Stockholm |
| GDP per capita in EUR (PPP) | 29 800 |
Health care statistics |
|
| Number of hospitals | 117 |
| Number of doctors | 28 000 |
| Number of nurses | 120 000 |
| Healt care expenditures in % of GDP | 8,3 |
| Health care expenditures per capita in EUR | 2 635 |
